1. Information We Collect
When you use our Site, we may collect the following types of personal information:
Information You Provide to Us
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Name
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Email address
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Phone number
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Billing and shipping address
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Payment information (processed securely by third‑party payment providers; we do not store full payment card details)
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Order history and purchase details
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Any messages or information you send us (for example, through contact forms or emails)
Information Collected Automatically
When you visit the Site, we may automatically collect certain information, including:
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IP address
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Browser type and version
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Device information
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Pages viewed and actions taken on the Site
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Referring website or source
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Cookies and similar tracking technologies
2. Lawful Basis for Processing (UK GDPR)
Under UK data protection law, we must have a lawful basis for using your personal information. We rely on the following lawful bases:
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Contract – to process and deliver your orders
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Legal obligation – to comply with tax, accounting, and other legal requirements
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Legitimate interests – to operate, improve, and secure our business and website
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Consent – for marketing communications, where required
You can withdraw your consent at any time.
3. How We Use Your Information
We use your personal information to:
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Process and fulfill your orders
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Communicate with you about purchases, updates, or support requests
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Provide customer service
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Improve and optimize our Site and offerings
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Send marketing or promotional communications (only if you have opted in, and you can opt out at any time)
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Detect and prevent fraud or unauthorized activity
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Comply with legal obligations
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
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Remember your preferences
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Enable core website functionality
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Analyze traffic and usage patterns
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Improve user experience
You can control or disable cookies through your browser settings. Please note that some features of the Site may not function properly if cookies are disabled.
5. Sharing Your Information
We do not sell your personal information.
We may share your information with trusted third parties only as necessary to operate our business, including:
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Payment processors
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Shipping and fulfillment providers
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Website hosting and analytics providers
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Email and communication services
These third parties are permitted to use your personal information only to perform services on our behalf and are required to protect it.
We may also disclose your information if required by law or to protect our rights, property, or safety.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
7. Your UK Data Protection Rights
Under UK GDPR, you have the right to:
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Access your personal data
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Request correction of inaccurate or incomplete data
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Request deletion of your personal data
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Restrict or object to processing
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Request data portability
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Withdraw consent at any time (where processing is based on consent)
To exercise these rights, please contact us using the details below.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: https://ico.org.uk
Depending on your location, you may have the right to:
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Access the personal information we hold about you
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Request correction of inaccurate information
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Request deletion of your personal information
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Object to or restrict certain processing
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Withdraw consent for marketing communications
To exercise your rights, please contact us using the information below.
8. Security
We take reasonable measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet is 100% secure.
9. Children’s Privacy
Our Site is not intended for individuals under the age of 13 (or 16 where required by law). We do not knowingly collect personal information from children.
10. Third‑Party Links
Our Site may contain links to third‑party websites. We are not responsible for the privacy practices or content of those websites.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Email: sales@go-packaging.co.uk
Mailing address: GO Packaging C/O KB Packaging, Merlin Way, Quarry Hill Industrial Estate, Ilkeston, Derbyshire DE7 4RA
This Privacy Policy is provided for general informational purposes and does not constitute legal advice.